In 2024, fast fashion emerges as a highly relevant social issue, highlighting the profound environmental and social implications of low-cost fashion production and consumption. This sector, known for the rapid introduction of new trends to the market, is at the center of a debate involving sustainability, workers’ rights, and environmental impact. Growing consumer awareness and regulatory pressures are pushing companies to reconsider their practices, making fast fashion a crucial issue for the future of the fashion industry and our society.
The idea behind “Undressing” is to create an editorial project that functions both as an educational and awareness-raising tool and as an art object, reflecting the controversial and complex nature of fast fashion. The cover, literally made from a pair of jeans, symbolizes the tactile and concrete approach we aim to adopt. Inside, pages of different sizes and bright colors, along with distinctive fonts and a deliberately disordered layout, represent the chaotic and fragmented nature of this industry. Each page offers a unique visual and informational experience, designed to stimulate the reader’s curiosity and reflection.
The editorial also includes a fabric sample book featuring all technical and cost-related characteristics, providing a direct tactile and informative experience.
